Building your brand is a never-ending journey. It’s a process of growth and discovery along the way. We’re here to help get you on the right path so your story becomes clear to you and your customers. Together, we’ll chart a path, make a guide, and publish your message to get you on your way.
We are pursuers of perfection – and the best way we know how to pursue is to do, deliver, then revise. Creative projects are prone to falling into perpetual not-quite-thereness. We do the work, put the work to work, then come back and level it up. It’s the best way to get the most value out of your investment.
We are all emotional decision-makers – and the best way to charge an emotion is to tell a story. We define your story, carefully choose the right words to say it, and add the visuals to communicate it. Your fans are left hungry for more, and you will feed them one spoon-full at a time – delivering value and building trust.
How-to courses are nice, but sometimes you just need help. We’re here to give you both. We’ll combine your own inner genius with our talent, process, and man-power to create something great. When we’re done, you’ll not only have valuable assets but you’ll also have new knowledge that will make you a smarter.
Our process is fun because we have a plan, clear objectives, and timelines to get the work done without lost energy and focus. We’ll teach you as we go, so you not only end up with a solid brand guide and website, but also a valuable education about branding and working with marketing pros going forward.
Our main objective it effective communication. With yourself, with your team, and with your customers and prospects. We’ll lay a solid foundation with a written Brand-brief that clarifies your audience, states your mission, and defines your value promise. With clear message hierarchy in place you’ll be amazed at how clear the path becomes ahead. Doing this exercise alone will make everything you do easier and more effective.
Once we know what you mean to say and to whom you mean to say it, we can illustrate your message and tap into the subconscious. This is where we grab people emotionally and express your brand personality with a logo, color pallet, type faces, and establish creative guidelines that will define the look and feel of your brand.
Publishing our work brings important closure to what can easily become a never-ending story of second-guessing and perpetual reworking. Value comes when you shift your attention to broadcasting what you’ve created. Your Brand Guide serves as an on-boarding manual for new hires, a font of inspiration to help you create marketing content, and a compass for your business as a whole. It will make outsourcing creative work to designers, advertisers, and content managers cheaper, faster, and more effective.
With a solid messaging strategy and beautiful design guidelines in place, a website is a great first project to implement your new branding. It can serve as an extension to your Brand Guide and put all the concepts into practice. Here, we’ll write copy and assemble images that tell your story and sell your offer. Once your basic site is live, you’ll have the tools you need to keep adding and improving as your business develops.
Now it’s time to integrate your new branding into everything you do. Consistency is key, but there is still room for evolution. Change means growth, and that’s a good thing as long as it’s true to who you are.